A Portfolio of Atlantis Casino Resort The WritePass Journal

A Portfolio of Atlantis Casino Resort Abstract A Portfolio of Atlantis Casino Resort ); and (2) lack of sufficient knowledge and skills of existing employees for new areas of development, i.e. the aquarium park that features exhibition shows inside the aquarium, which require skillful staff (Robinson, Luck, and Smith, 2013). The Atlantis addresses the first problem by conducting a financial feasibility study, which can situate the new development within measurable and realisable goals without incurring costs that exceed the returns.   For the second problem, this is tackled by providing training to staff to match the requirements of the new developments (e.g. Zainai, Radzi, Hashim et al., 2012). The management is challenged by the presence of various hotel resorts within the same area where it is located, which offer similar activities to visitors. It is therefore faced with the task of differentiating its range of product offering and activities, but is further delimited by the nature of the business, where the Porter’s value chain principle is not applicable (e.g. Murphy, 2008). This is addressed by conducting an effective marketing strategy that features the resort’s uniqueness and leverage. The Atlantis is also challenged by the need to identify excellent programmes and product schemes for the lowest price possible (Murphy, 2008). This will be addressed by doing a financial study to ensure revenue despite the lower cost offering. Conclusion This brief provides a discussion of the facility mix offered by Atlantis Casino Resort; how it responded to the utilisation of sustainable transport alternatives; how it might be a focus of destination development; and development problems and management challenges thus identified. The Atlantis is a complex facility mixing hotel and casino, with a reputation for luxury and customer service. These aspects have contributed to its USP. The resort has responded to the use of sustainable transport alternatives by partnering with environmentally friendly transport companies. The Miossec model is used to explain how the Atlantis might be a focus of destination development. This model states that there is a parallel development occurring in the resort, the transportation, and the number of customers. Development problems include a potential lack of balance/leverage between financial costs and revenue; and lack of sufficient knowledge and skills of existing employees for the new development. The Atlantis is also challenged by the presence of casino resorts within its area that offer similar services, as well as the identification of excellent programmes and product schemes for the lowest price possible.    References Airport Shuttles (2014) Concierge Tower at Atlantis Casino Resort Spa. Retrieved on April 23, 2014 from airportshuttles.com/reno/concierge-tower-at-atlantis-casino-resort-spa.html Atlas Choice (2014) Reno Atlantis Casino Hotel. Retrieved on April 25, 2014 from atlaschoice.us/cheap-car-hire/nevada/reno/reno_atlantis_casino_resort/address/41910/3800-s-virginia-street-reno-nv-89502-usa-nevada Dallas, J. (2006) Casino Shrine. FL: Kai Dee Marketing. Davidson, R. and Rogers, T. (2007) Marketing Destinations and Venues for Conferences, Conventions and Business Events. UK: Butterworth-Heinemann. Glass Door (2014) Atlantis Casino Resort Spa. Retrieved on May 5, 2014 from glassdoor.com/Reviews/Atlantis-Casino-Resort-Spa-Reviews-E348105.htm Gunn, C. A. (2014) Vacationscape: Developing Tourist Areas. London: Routledge. King, B. (1997) Creating Island Resorts. London: Routledge. King, C., Kerr, A., Jefferies, M., and Brombley, D. (2005) Travel and Tourism. Oxford: Heinemann Educational Publishers. Krakover, S.   and Gradus, Y. (2002) Tourism in Frontier Areas. England: Lexington Books. Kraus, N. P.   (Ed.) (2007) Frommer’s USA. NJ: Wiley Publishing. Latkova, P. (2008) An Examination of Factors Predicting Residents; Support For Tourism Development. Ann Arbor: ProQuest LLC. Murphy, P. (2008) The Business of Resort Management. London: Elsevier Ltd. Robinson, P., Luck, M., and Smith, S. (2013) Tourism. Oxfordshire: CABI International. Vogel, H. L. (2012) Travel Industry Economics: A Guide for Financial Analysis. NY: Cambridge University Press. Zainai, A., Radzi, R., Hashim, R., Chik, C. T., and Abu, R. (2012) Current Issues in Hospitality and Tourism: Research and Innovations. UK: Taylor Francis Group.

The Theory of Relativity and the Speed of Light

The Theory of Relativity and the Speed of Light One commonly known fact in physics is that you cannot move faster than the speed of light. While thats basically true, its also an over-simplification. Under the theory of relativity, there are actually three ways that objects can move: At the speed of lightSlower than the speed of lightFaster than the speed of light Moving at the Speed of Light One of the key insights that Albert Einstein used to develop his theory of relativity was that light in a vacuum always moves at the same speed. The particles of light, or  photons, therefore move at the speed of light. This is the only speed at which photons can move. They cant ever speed up or slow down. (Note: Photons do change speed when they pass through different materials. This is how refraction occurs, but its the photons absolute speed in a vacuum that cannot change.) In fact, all of the bosons move at the speed of light, so far as we can tell. Slower Than the Speed of Light The next major set of particles (so far as we know, all of the ones that arent bosons) move slower than the speed of light. Relativity tells us that it is physically impossible to ever accelerate these particles fast enough to reach the speed of light. Why is this? It actually amounts to some basic mathematical concepts. Since these objects contain mass, relativity tells us that the equation kinetic energy of the object, based on its velocity, is determined by the equation: Ek m0(ÃŽ ³ - 1)c2Ek m0c2 / square root of (1 - v2/c2) - m0c2 Theres a lot going on in the above equation, so lets unpack those variables: ÃŽ ³ is the Lorentz factor, which is a scale factor that shows up repeatedly in relativity. It indicates the change in different quantities, such as mass, length, and time, when objects are moving. Since ÃŽ ³ 1 / / square root of (1 - v2/c2), this is what causes the different look of the two equations shown.m0 is the rest mass of the object, obtained when it has a velocity of 0 in a given frame of reference.c is the speed of light in free space.v is the velocity at which the object is moving. The relativistic effects are only noticeably significant for very high values of v, which is why these effects could be ignored for long before Einstein came along. Notice the denominator which contains the variable v (for velocity). As the velocity gets closer and closer to the speed of light (c), that v2/c2 term will get closer and closer to 1 ... which means that the value of the denominator (the square root of 1 - v2/c2) will get closer and closer to 0. As the denominator gets smaller, the energy itself gets larger and larger, approaching infinity. Therefore, when you try to accelerate a particle nearly to the speed of light, it takes more and more energy to do it. Actually accelerating to the speed of light itself would take an infinite amount of energy, which is impossible. By this reasoning, no particle that is moving slower than the speed of light can ever reach the speed of light (or, by extension, go faster than the speed of light). Faster Than the Speed of Light So what about if we did have a particle that moves faster than the speed of light. Is that even possible? Strictly speaking, it is possible. Such particles, called tachyons, have shown up in some theoretical models, but they almost always end up being removed because they represent a fundamental instability in the model. To date, we have no experimental evidence to indicate that tachyons do exist. If a tachyon did exist, it would always move faster than the speed of light. Using the same reasoning as in the case of slower-than-light particles, you can prove that it would take an infinite amount of energy to slow a tachyon down to light speed. The difference is that, in this case, you end up with the v-term being slightly greater than one, which means the number in the square root is a negative. This results in an imaginary number, and its not even conceptually clear what having an imaginary energy would really mean. (No, this is not dark energy.) Faster Than Slow Light As I mentioned earlier, when light goes from a vacuum into another material, it slows down. It is possible that a charged particle, such as an electron, can enter a material with sufficient force to move faster than light within that material. (The speed of light within a given material is called the phase velocity of light in that medium.) In this case, the charged particle emits a form of electromagnetic radiation thats become called Cherenkov radiation. The Confirmed Exception There is one way around the speed of light restriction. This restriction only applies to objects that are moving through spacetime, but its possible for spacetime itself to expand at a rate such that objects within it are separating faster than the speed of light. As an imperfect example, think about two rafts floating down a river at a constant speed. The river forks into two branches, with one raft floating down each of the branches. Though the rafts themselves are each always moving at the same speed, they are moving faster in relation to each other because of the relative flow of the river itself. In this example, the river itself is spacetime. Under the current cosmological model, the distant reaches of the universe is expanding at speeds faster than the speed of light. In the early universe, our universe was expanding at this rate, as well. Still, within any specific region of spacetime, the speed limitations imposed by relativity do hold. One Possible Exception One final point worth mentioning is a hypothetical idea put forth called variable speed of light (VSL) cosmology, which suggests that the speed of light itself has changed over time. This is an extremely controversial theory and theres little direct experimental evidence to support it. Mostly, the theory has been put forward because it has the potential to solve certain problems in the evolution of the early universe without resorting to inflation theory.

Contemporary issues in marketing Essay Example | Topics and Well Written Essays - 1250 words

Contemporary issues in marketing - Essay Example The definition of RM as stated by Gronroos (1994, p.22) is: "Relationship Marketing is to establish, maintain, and enhance relationships with customers and other partners, at a profit, so that the objectives of the parties involved are met. This is achieved by a mutual exchange and fulfilment of promises." Furthermore Harker (1999) was able to use the results of his research to build a new definition of RM. According to Harker (1999, p.16) RM is when an organisation is engaged in proactively creating, developing and maintaining committed, interactive and profitable exchanges with selected customers overtime." Gronroos (1994) further added to the RM debate when he recognised that marketing mix management was beginning to lose its position as the dominant marketing paradigm. He noted that relationship building and management, or "relationship marketing", was one leading new approach to marketing which was becoming increasingly popular amongst marketing literature (Gronroos, 1994). ... The Benefits of Relationship Marketing Reichheld and Kenny (1991) conducted their research and looked at the benefits derived by firms from retaining long-term loyal customers. They noted that contemporary strategies for improving profitability involved cost reduction and price increases. They found these strategies, while successful in the short-term actually undermined long-term profits (Reichheld & Kenny 1991). By comparing the performance between banks participating in the study (Reichheld & Kenny 1990-1991) found that those who focused on retaining deposit customers outperformed their competitors. Reichheld and Kenny (1991) attributed the increase in growth to the 'shifting of competition from the "open market" where the banks had little control,' to inside their branches, where they could exercise greater control. Reichheld and Kenny (1991, p.20) identified five key areas that affected long-term performance and increased profits. 1) Balances grow over time; 2) The expense of acquiring new customers is incurred only in the first year, therefore the longer the relationship the lower the amortised cost; 3) The cost of maintaining customers is somewhat fixed, therefore maintenance expenses decline as the relationship lengthens; 4) Long-term customers are more likely to expand their relationship to other products or services; and 5) Long-term customers are more likely to refer their friends and relatives to the bank. Reichheld and Kenny (1991) concluded by noting that the banks that successfully manage retention will establish themselves as growth and profit leaders within the retail banking industry. After recognising that RM literature focused predominantly on the benefits of customer loyalty from the perspective of the firm, Gwinner, Gremler, and Bitner (1998)

Based on the writer Assignment Example | Topics and Well Written Essays - 500 words

Based on the writer - Assignment Example Rodger’s case is one event that has shocked the whole world because he was a son of a famous director. He could be going to celebrity parties and hanging out with girls but he was uploading hate speeches on YouTube expressing his rage and anger against girls who had allegedly dumped him (Hamad, 2014). This young man of 22 could not communicate with any other person, let alone the opposite sex. Failure to communicate probably resulted in a violent expression of rage and hate. His parents had already arranged a personal therapist for Roger. Feeling jealousy, rejection and/or depression is almost a normal thing in every teenager’s life. ‘Geeks’ or ‘nerds’ are usually prone to these feelings because they are the ones usually picked on by bullies. But taking out this frustration by killing people is nothing but mental sickness. ‘Jeopardy’ champion, Arthur Chu appeared on Good Morning America and told the world that Roger’s emotional state was ‘normal’ for any nerd except for the murderous actions (Murray, 2014), yet he was severely mentally ill. There is hardly any doubt about Rodger’s motives for his murderous actions; he sent 107,000 word story to his parents, therapist and some others right before he carried out the shooting (Duke, 2014). The debate about his father (famous director) giving him a nice lifestyle is unclear because in his ‘story’ he writes of his financial suffering. He wished he were wealthier. Sometimes wishes can be too far-fetched and other times they are just needs. A prisoner wanting freedom is not really a want, it’s a need. The want for wealth, money, opposite sex and popularity is never ending. Theres no comparison between a prisoner wanting freedom and a person wanting more money. Repressed anger can explode or passively ooze out of the person. It is not only the case with the teenagers or young adults. The story Sweat (1926) by Zora Neale

Kindergarten-Full Day Versus Half Day Essay Example for Free

Kindergarten-Full Day Versus Half Day Essay The sky is the limit for children. The benefits of children attending full day kindergarten are far greater than those children that attend half day. Some parents and educators disagree; they say that children should not be forced into their educational career so young. Whether for or against full-day kindergarten, the common goal for all parents is the well being for each individual child. Every child has different needs and capabilities. Parents have to make an informed decision on full day or half day kindergarten. That decision can be a difficult one. Ultimately that decision is the starting point for the next twelve or more years of education for these young children. Connecticut does not have a law mandating all towns have full day kindergarten. The budget process has to make full day kindergarten a priority. The curriculum for kindergarten is limited during half day sessions for children. Because of the time limitations during half day, these children are getting significant amounts of homework to bring home. Before and aftercare is needed due to the short school day for the half day kindergartners, causing parents to pay for childcare. The most important point is that children’s cognitive learning is so crucial at age five. They can absorb so much information at a kindergarten level. Taking advantage of that will give them the best opportunities for the educational career and give them a head start. Kindergarten was originated in 1837 (Burkam 3). Children develop their mental, social, and emotional faculties through play, music, movement, interaction with the outdoors, and opportunities to engage in independent and creative pursuits (Burkam 3). The goal of kindergarten is to prepare children for first grade academics (Burkam 5). Children show great resilience so can therefore adapt to any formal routine, especially education. We must constructively use this critical stage in their lives to have them absorb all the information they can. Most towns in eastern Connecticut have full day kindergarten except Montville. There is no set standard in Connecticut law for all towns to have at least one full-day kindergarten. East Lyme, Niantic, Norwich, Waterford, Ledyard, and Groton have already established a full day program for kindergarten. Montville being the only town in the surrounding area that does not have a full day option available makes it very difficult to those parents in that town to make arrangements for care of their children. Planning a town budget for full day kindergarten is not as complicated as it may seem. Child care is financed primarily by families, who are estimated to be paying between $40 and $50 billion annually (Mitchell 8). Only a small percentage of those funds being spent could be used for funding all schools with full day kindergarten programs. Demonstrating better ways to increase and combine local, state, public and private sources to finance all types of programs so that they can meet higher standards and that all families can afford kindergarten and preschool education (Mitchell 12). Some educators say the biggest obstacle is hiring teachers. They would need twice the amount already staffed. Splitting up the groups of half day classes and teachers could be a solution to that issue. There would not need to be any additional teachers hired in that case. There is so much for children to learn at the age of five. A full day of learning, social interaction, and play is so beneficial. Research comparing half-day and full-day kindergarten shows those children benefit from a developmentally appropriate, full-day program, most notably in terms of early academic achievement—a foundation for school and life success (Villegas 1). Full-day kindergarten can afford children the academic learning time needed to prepare for mastery of primary-grade reading and math skills (Villegas 1) In particular, the weight of evidence shows that full-day kindergarten benefits children in these ways: contributes to increased school readiness, children that are adapted to full day kindergarten are already prepared for the transition into regular grade level schooling, most importantly, they understand rules and behavior, which leads to a higher academic achievement. Standardized tests and classroom grades find that full day students achieve higher and improve student attendance. There is better attendance in full-day kindergarten due to the parents understanding that there is so much more information and teaching provided during a longer day and does not want their child to miss, supporting a childs literacy and language development has long lasting effects that are greater in children that attend full day kindergarten (Villegas 2). One study showed higher reading achievement persisting through third grade and in some cases even seventh grade (Villegas 1). Enrolling a child in full-day kindergarten benefits them socially and emotionally. Full day gives children a balance of structured play and self play. Being with classmates for more hours in a classroom forces them to build positive relationships. Those relationships last sometimes all the way through twelfth grade. Decreases costs by reducing retention and remediation rates (Villegas 1, 2). One study, which found full day students to be more than twice as likely to remain on grade through third grade, showed that this academic benefit helped to offset 19 percent of the first year’s cost of extending the kindergarten day (Villegas 2). For those children in half-day kindergarten, they need to have before and after care in some families, especially when both parents work full time. If there were full day kindergarten, it would eliminate some of that cost of after care. Due to these children needing to go to multiple places throughout the day for care and schooling becomes the issue of transportation. During a parents work day, that child could be bused to as much as three different locations just for child care. Parents prefer longer kindergarten programs because children have to make fewer transitions within a day and they believe their children will be better prepared for first grade (Mitchell 5). Day care programs are valuable, but do not have the curriculum and equal age structure that kindergarten does. Proponents of full-day kindergarten believe that children, as a result of their various childcare and preschool experiences, are ready for more demanding and cognitively oriented educational programs (Burkam 6). Having group play with children ages 0-5 is not beneficial educationally. Children at age five are at an important learning stage in their lives. The more education they can receive in kindergarten the better prepared for school they will be. Full-day advocates suggest several advantages for the longer kindergarten day: it allows teachers more opportunity to assess children’s educational needs and individualize instruction, it makes small-group learning experiences more feasible, it engages children in a broader range of learning experiences, it provides opportunities for in-depth exploration of curriculum, it provides opportunities for closer teacher-parent relationships, it benefits working parents who may need a longer school day (Burkam 6). Reading, math, science are subjects that are the beginning fundamentals in learning Researchers found that children who attended full-day kindergarten scored higher on reading comprehension and mathematics concepts and applications (Burkam 9). Having more hours in a school day allows teachers to take a more one on one approach for the children to really delve deep into counting, the alphabet, writing, speaking, and so forth. The foundation of learning stems from kindergarten. Cognitive development is the most important issue with having children in a full-day kindergarten program. Kindergarten is more than play and social interaction with peers, this time must be used to take full advantage of a child’s potential in learning. Education should be the first priority and focus in a child’s life. The bigger picture is laying the groundwork for children’s educational experience. The younger the child the more prepared they will be for the future and the most successful in life.

Journalism Errors: Double Check The Spelling of Names and Other Facts

When Emilie Davis, a newspaper journalism professor at the S.I. Newhouse School of Public Communications at Syracuse University, picks up her nametag at an event, she often stares down at the more common spelling of her name, â€Å"Emily.† She is used to people misspelling her name, so she usually leaves it the way it’s written to not make it a big deal. As Steve Davis, Emilie Davis’s husband, explained his wife’s silent frustration when people misspell her name, he said, â€Å"it never hurts to just double check.† Steve Davis, also a newspaper journalism professor, as well as chair of the newspaper department at the Newhouse School, is very familiar with spelling mistakes and factual errors when it comes to news writing. Before coming to Newhouse, Davis had been the executive editor for the Public Opinion, the Chambersburg, Pa., community newspaper, and both national editor and Washington editor at USA Today. â€Å"It’s a miracle how few mistakes there are when you consider the hundreds and thousands of articles published every day,† Davis said. But even though he knows about all the hard work put toward error-free articles, he has still come to understand how unforgiving people can be when a journalist does make a mistake. When a person’s name is spelled wrong an article, â€Å"the reaction can be deadly,† Davis said. In a business where one must present his work to people who will examine it, and after one mistake deem it â€Å"crap,† Davis said, â€Å"it takes bravery to do that every day.† This harsh reality of the news writing industry provoked the thought process behind the Newhouse School’s spelling/grammatical/factual error grading policy in news writing and editing classes. In the first half of the introductory news ... ...licy that reveals itself during the second half of the semester. Students no longer receive an F for one error, but rather one letter-grade less than they would have received for an article with no mistakes. Students who have gotten two or three F’s on articles have still ended up getting an A in the course, Davis said, since the second half of the semester counts more than the first. â€Å"It’s all about learning,† Davis said. â€Å"If they show improvement, often the F’s from the beginning will get thrown out.† Sometimes the professors come together and say, â€Å"Should we change the policy?† Davis said. But in the end, they always agree it’s for the best. Since they won’t be changing the policy any time soon, Davis gives out a warning to students using someone’s name in an article. â€Å"Don’t take nametags for granted,† Davis said. â€Å"Remember, it never hurts to just double check.†

History 1302 Note

* In the â€Å"reconstruction† congress required the setting up of new state government for a second time. * The 14th amendment stipulated that no state shall â€Å"deprive any person of life, liberty or property, without due process of laws; or deny to any person within its jurisdiction the equal protection of the laws† * March 4th 1689 Former Union General Ulysses S. Grant, a republican, took office as the 18th president of the US, having campaigned on the slogan: â€Å" let us have peace† * Alaska had been purchased recently in 1867, for Tsar alexander II of Russia for $7. 2 million * The purchased of Alaska had been criticized as â€Å"Seward’s Folly† in ridicule of secretary of state William Henry Seward because of a popular view that Alaska was a cold land of little economic value except for fur and fishing. * January, 1870 John D. Rockefeller incorporated the standard Oil Company in Cleveland, Ohio * Within 5 years standard oil company controlled kerosene refineries in New york, Philadelphia and Pittsburgh, and talking over kerosene marketing terminal and distributors * September 4th, 1872 New York city’s Sun newspaper exposed the Credit Mobilier scandal * Massachusetts congressman Oakes Ames, together with director of the union pacific railroad, had formed a construction company which received large government contracts * Furthermore, congressman Ames had distributed shares of the company to other congressman, to official in the cabinet, and to Vice –president Schuyler Colfax * Till 1920 the majority of the US population was engaged in agriculture * Farmers and democratic candidates for office favored the coinage of silver, because some thought banks and financiers in the northwest manipulated the price of gold * March 4th 1874: President Grant began his second term March 11th, 1874: The Wiscons in legislature passed the potter law, which imposed state regulation of railroad freight rates * It was call â€Å"a Granger law†, because a farmer’s association growing in importance, the National Grange of the patrons of husbandry, called the â€Å"Grange† for short, had been pushing for government regulation of rail road freight rates * In 1874 what has been called â€Å"home-rule†, â€Å"the solid south†, and â€Å"the new south† was happening instead of boycotting the reconstructed state government, whites began voting in large numbers again, turning out carpet baggers, scalawags, and radical republicans and replacing them with Democrats * The discovery of gold and silver had been a major factor in drawing people from the east half of the U. S to California in 1849,, to Colorado and Nevada in 1859, and to south Dakota in 1875 * On the seventh ballot, it nominated Ohio governor Ruther Ford B. Hayes for president * June 26th 1876: in the battle of little bighorn, 265 cavalry under the command of Lt. Colonel George A. Custer were killed while pursuing the Sioux in Montana territory * January 16th, 1883: Congress passed a civil service act introduced by senator George H. Pendleton of Ohio, the Pendleton civil service reform act, which set up a three member commission to oversee entrance exams for 14000 federal jobs, to which presidents could add in the future. * February, 1883: The senate ratified a treaty of friendship and commerce between the US and Korea * March 3,1886: Grover Cleveland a democrat took office as president * February 4, 1887: Congress passed the interstate commerce act, which prohibited railroads from discriminating among shippers, prohibited railroads from fixing prices, prohibited railroads from forming pools to divvy traffic among themselves and authorized the formation of a presidentially appointed five members interstate commerce commission to regulate rates. On April 22 1889: President Harrison officially opened part of Indian territory to settlement * July 2, 1890: Congress passed the Sherman antitrust act * The Sherman antitrust act outlawed Rockefeller-like â€Å"trust†, in which shares of stock were exchanged for c ertificates, and it outlawed other combinations and â€Å"conspiracies† which restrained interstate commerce and foreign trade * On May 19,1891, members of the farmer alliances and labor unions meeting in a convention in Cincinnati , Ohio, formed a new people’s or populist party * July 2, 1982: The newly organized populist party in Omaha, Nebraska, and nominated a recently defeated greenback party Iowa congressman, James B. Weaver, for president * The platform of the Populist party called for government ownership of railroads, grain storage facilities, telegraph lines, and telephone line. * It called for the coinage of silver * It called for a graduated income tax * It called for popular election of US senators * It called for the secret ballot Test 2 note * February 18th 1898: a US battleship Maine exploded in Havana Harbor, Cuba * Afterward â€Å"remember the Maine† became a slogan of some American who blames Spain for the explosion and wanted go to war * Apri l 25th congress declare war on Spain * On July 1 – 2, 1898, US infantry under gen. Hamilton S. Hawkins took San Joan Hill to the east of Santiago * Nearby, Colonel ( and recent assistant secretary of the navy ) Theodore Roosevelt, on horse-back, charge up Kettle Hill, followed by the 9th and 10th African American regiment, on foot * February 6th,1899: the US senate ratified the formal treaty ending the Spanish – American war, the treaty of Paris is which Puerto Rico became US possession, the US paid Spain 20 billion for the Philippines and the independence of Cuba was recognized * September 6th,1899, secretary of state John Hay proposed to Britain, Germany, and Russia an â€Å"open door† policy for China: Chinese ports be opened to the trade of all nations * During the 1900 election campaign, both the democratic presidential candidates William Jennings Bryan, and the Republican vice-president candidate Theodore Roosevelt, attacked â€Å"trust† monopoly * December 2nd, 1901: President Roosevelt asserted in his first annual message to congress, â€Å"the go vernment should have the right to inspect and examine the workings of the great corporations engaged in interstate business. * June 17th,1902: congress passed the Newlands reclamation act, authorizing the president to set aside more land for national parks * In august, 1902, president Roosevelt travelled through New England and the Midwest speaking out against abuses of â€Å"trust†, meaning, in the use if the time, monopolies. * President Roosevelt conspired with the former chief engineer of the French construction of a canal across the Isthmus of Panama, Philippe Bunau-Varilla, in organizing a â€Å"revolution† against Columbia * On November 3rd,1903, a revolt against Columbia broke out in panama city with arm distributed by the city fire department * Marines from three US hips prevented Colombian troops from reaching Panama city * November 6th,1903 : secretary of the state john hay recognized the newly established country of Panama * March 14th,1904: the supreme cou rt decided against the northern securities company in the Sherman antitrust case that the Roosevelt administration had brought against the company in 1902 and ordered the dissolution of the company * November 8th, 1904: president Roosevelt won the presidential election, to whom, some historians have asserted, a large percentage of growing urban white-collar vote went. * December 6th, 1904: in his annual message to congress, Roosevelt introduced the Roosevelt the Roosevelt corollary to the Monroe doctrine: the US may act as an â€Å"international police power† in the western hemisphere when â€Å"chronic wrong doing† arises. June 4th, 1906: president Roosevelt released the Reynolds and nulls report, which confirmed unhealthy conditions in meatpacking * June 30th,1906: congress passed the pure food and drug act, which was aimed at mislabeling and adulteration of food, and, on, the same day, congress also passed the meat inspection act * During 1907 president Roosevelt se t aside five national parks, sixteen national monuments, and fifty one wildlife sanctuaries * June 8th, 1908: after the national conservation congress, president Roosevelt appointed a national conservation commission to inventory the country’s natural resources * August, 1910: during a 16 state tour former president Theodore Roosevelt proposed regulation of corporate involvement in politics, a graduated income tax, inheritance taxes, federal labor regulations, conservation, and a tariff commission—all of which were called â€Å"new nationalism† or â€Å"square deal† * June 22nd, 1912: when the republican national convention was adjourning in Chicago, republicans who wanted to run Theodore Roosevelt again for president, instead of Taft, met at another location in Chicago and formed the progressive party, which was also called the â€Å"Bull Moose Party† * December 23rd, 1913: president Wilson signed the Glass-Owens Federal reserve Act, which would g o into effect in November, 1914, setting up the federal reserve system of twelve regional bankers’ banks connected to national banks and optionally to state banks * A presidentially appointed board of governors set interest [â€Å"discount†] rates on loans to member banks * April 6th, 1917 congress declared war on Germany * January 1st, 1920 the Red Scared began with US attorney general A. Mitchell palmer’s deportation of 500 resident Russians and arrest of more than 6000 other people, most of whom were released afterward * On June 8-12, 1920, the republican national convention met in Chicago and nominated a tobacco chewing, poker playing, whiskey drinking senator of Ohio, Warren G. Harding, for president and governor Calvin Coolidge of Massachusetts for Vice-president * Harding was remembered particularly for the following line made in a speech a month before the republican convention: â€Å"America’s need is not heroics, but healing, not nostrums, but normalcy† * November 2nd,1920: republican senator warren G. Harding of Ohio won the presidential election with 16152000 popular votes and 404 electoral votes over 9147353 popular votes and 127 electoral votes for democrat James M. Cox * March 4th,1921 Warren G. Harding, republican, took office as president * March 4th, 1923: secretary of interior Albert B. Fall resigned during a senate investigation into the lease of naval oil reserves at Teapot Dome, Wyoming, and Elk Hills, California, without competitive bidding * In addition to the Teapot Dome Scandal, the administration had been shaken by two suicides in March, 1923, and a Senate investigation and resignation of the director of veterans bureau, Charles R. Forbes, for mismanagement * August 2nd, 1923: president Harding died from an embolism in San Francisco during a trip to the West Coast and Alaska * October 24th, â€Å"black Thursday†, and again on October 9th, â€Å"black Tuesday†, 1929, the stock market crashed, beginning the Great Depression * June 27th – July 2nd, 1932: The democratic national convention also met in Chicago and nominate the Governor of New york, Franklin D. Roosevelt, for president * Roosevelt campaigned for a â€Å"New Deal† and accused republicans of catering to special interest and big spending * On March 31th, 1933: Congress created the civilian conservation corps to employ young men in national forest reclamation project * April 19th, 1933: president Roosevelt, supported by act of congress, took the U. S off the gold standard purposely to devaluate the dollar and force the circulation of more money * June 16th, 1933: On the last of day of the Hundred Days, Congress passed the national recovery Act which created the national recovery administration, NRA, to draw up industrial codes, which included minimum wages, maximum hours, and collective bargaining, and created the public works administration, PWA, nder the secretary of the interior to fund public construction project * November 8th, 1933: the civil works administration was created by executive order to employ millions directly, bypassing the need of the state governments to match federal grants offered under federal emergency recovery administration * April 8, 1935 congress passed the emergency relief appropriation act, which authorized the president to disburse 5 billion by executive order for â€Å"work relief and to increase employment by providing useful project * May 6th, 1935: In pursuance of the act, the Works Progress administration, WPA, was set up * From 1933 to 1939 the US national debt had increased to $10,439,000,000 * On December 7th, 1941, Japanese armed forces made a surprise attack on the US pacific base at Pearl Harbor, Hawaii, as part of its strategy to take the Dutch East Indies, where there was oil Test 3 December 11th, 1941: Germany under Hitler and Italy under Mussolini, allies of Japan, declared war on the US * November 7th, 1942: In operation Torch, US forces under general Dwight D. Eisenhower began landing in Morocco and Algeria * The US forces under General Dwight D. Eisenhower pushed the German and Italian armies toward Tunisia, while the British pushed them from Egypt. * June 6th,1944: D-Day a twelve nation allied expeditionary force (AEF) of 175000 soldiers, 5000 ships, and 6000 airplanes, invaded Normandy, France, from Britain * The invasion was called operation overlord * US General Dwight D. Eisenhower was top commander of the operation * September 12th,1944: US forces began entering Germany August 6th,1945: An US B-29, the â€Å"Enola Gay,† piloted by Colonel Paul Tibbett drop an atomic bomb, â€Å"little boy†, on a site of Japan’s defend industry, Hiroshima * August 9th, 1945: A US B-29, the â€Å"Bockscar,†, piloted by major Charles Sweeny dropped another atomic bomb on a second Japanese defend industry site, Nagasaki * March 5th, 1946: Former British Prime Minister Winston Churchill announced that â€Å"†¦ an iron curtain has descended across Europe† in a speech at Westminster College in Fulton, Missouri * June 23th, 1947: Congress, in which Republi cans outnumbered democrats, passed the Taft-Hartley Act over Truman’s veto * The Taft-Hartley Act authorized courts to issue injunctions imposing a from-sixty-to-eighty-day cooling off period on any strike jeopardizing public health or safety * The Taft Hartley act also made it illegal to use union dues to aid political parties * The Taft Hartley Act made the closed shop, hiring union members only, illegal, but it did not illegalize the union shop, requiring union membership after hire * US secretary of State George C. Marshall indicated that the US would contribute to an European recovery plan that funneled US aid through an organization representing the participating countries, which became known as the â€Å"Marshall Plan† * December 19th, 1947, President Truman presented to Congress the European recovery plan that had been negotiated at Paris, the Marshall Plan, amending, though, the $28 billion originally negotiated to $17 billion * April 3rd, 1948, Congress passed the Foreign Assistance act, which appropriated $4 billion for the â€Å"Marshall plan† * June 28, 1948 The Foreign Aid appropriations Act directed $6 billion to the Marshall Plan and other foreign aid * July 12-15, 1948 The democratic national convention met in Philadelphia and nominated Truman for president * The democratic national convention adopted a civil right plank * July 17, 1948 Southern Democrats, â€Å"Dixiecrats† met in Birmingham, Alabama, formed the States Rights party, nominated Governor Strom Thu rmond of South Carolina for President, and adopted a segregationist plank * July 6, 1948 President Truman ended racial segregation in the US military by executive order and called for an end to racial discrimination in federal jobs * April 4th,1949 Representatives of the US, Canada, Britain, Belgium, Netherlands, Luxemburg, France, Italy, Denmark, Norway, and Iceland signed the north Atlantic security treaty in Washington DC, setting up an anti-communist, west European-North American, defensive alliance, the North Atlantic Treaty Organization, NATO * February 7th, 1950 Republican Senator Joe McCarthy of Wisconsin said that there were Communists in the State Department when he gave a speech to a women’s club in Wheeling, West Virginia * 13 days later Senator McCarthy said that he had a list of Communist suspects * July 8th,1950 US general Douglas MacArthur was named Supreme Commander of the UN forces in South Korea, which were made up of mostly US personnel * July 20th, 1950 T he Senate Foreign relations committee reported that Senator Joseph McCarthy’s allegations about Communist in the State Department ( made five months before) were unsubstantiated * July 7-11, 1952 The Republican National convention met in Chicago, and nominated General Dwight David Eisenhower for president and senator Richard M. Nixon of California for vice-president * The Republican national convention’s platform supported a balanced budget, reduction of the national debt, and the Taft-Hartley Act * January 20, 1953 Dwight D. Eisenhower, a republican, was inaugurated president of the United state * July 27, 1954 At Panmunjon, South Korea, near the North Korean border, U. N and North Korean officials signed an armistice and conditions for prisoner exchange * January 12, 1954 Secretary of State John Foster Dulles announced a policy of â€Å"massive retaliation,† which he described as â€Å"keeping a large strategic reserve in the US to counter any communist threat to take over the Free World† * April 7, 1954 President Eisenhower told the press that he favored continuing US aid to the French in Indochina to prevent Southeast Asia becoming a â€Å"falling row of dominoes† to Communism * April 22 to June 17, 1954 A senate subcommittee investigated senator Joseph McCarthy after he had charged that there were Communists in the army, resulting in Senate censure of McCarthy on December 2, 1954 * On December 1, 1955 Mrs. Rosa Parks was arrested for sitting in the front â€Å"white† section of a bus in Montgomery, Alabama * A boycott of the bus system led by a local Baptist minister named Martin Luther King Jr. ollowed * From 1956 to 1959 the US slid into a recession, with declines in sales, productivity, and employment * In response, the Federal Reserve System lowered its discount rate, and Congress funded construction, especially highway construction, which had been proposed by the Eisenhower Administration * September 4-20, 1957 Governor Orville Faubus of Arkansas used the National Guard to block the entry of African America students into Little Rock Central High School till a federal injunction forced the removal of the Guard * September 23, 1957, rioting broke out a Little Rock Central High School * September 25, 1957 President Eisenhower sent the US army in to protect the nine African American students attending Little Rock high School * September 2, 1958 In the aftermath of Sputnik, President Eisenhower signed the National Defense education act, setting aside $800 million over four years for the teaching of science and foreign languages in school and colleges and for loans to college students * At the co nvention Senator Kennedy pushed for medical care for all aged Americans, and, in his acceptance speech, he called for sacrifices on a road to a â€Å"New Frontier† * January 17, 1961 In a live Farewell Address on TV, president Eisenhower warned about the increasing power of a â€Å"military industrial complex† * January 20, 1961 John F. Kennedy, Democrat was inaugurated President of the US * March 1, 1961 By executive order President Kennedy created the Peace Corps, which funded Americans with particular academic knowledge or technical skills in developing countries where the knowledge or skills were needed * March 13, 1961 President Kennedy called for an Alliance for Progress in which US aid would raise health, education, and living standards in central and south America at the grassroots level * During April 17-20, 1961, about 1300 Cuban refugees landed at the Bay of Pigs, Cuba, to enter Cuba to set up a base of operations to overthrow Fidel Castro, but failed * The Cuban refugees had received military training under the auspices of the CIA since the Eisenhower Administration, they had been transported to the Bay of Pigs on US ships, and they had received US air cover * May 25, 1961 In a speech before Congress six weeks after the Soviets had placed a man in orbit, President Kennedy proposed sending a man to the mo on by the end of the century * July 17, 1962 A proposal for Medicare, which president Kennedy supported, was defeated in the senate * October 22-28, 1962 Seven day long â€Å"Cuban Missile Crisis† occurred. President Kennedy demanded the removal of Soviet missiles from Cuba and ordered the navy to interdict any shipment of Soviet missiles to Cuba * As soviet ship approached Cuba, Soviet leader Nikita Khrushchev backed off at the last moment in exchange for assurances that the US would not attack Cuba and would remove its missiles from Turkey if the Soviets removed their missiles from Cuba * November 22,1963 President Kennedy was assassinated in Dallas, Texas * January 8, 1964 President Johnson proposed reducing federal spending and proposed a â€Å"war on poverty: in the State of the Union Address * President Johnson increased the number of US military advisor in South Vietnam from 16000 to 21000 * July 2, 1964 a civil rights act outlawed racial discrimination in (1) facilit ies open to the public, (2) unions, and (3) federal employment, and it authorized the US attorney general to sue on the behalf of victims of discrimination * January 4,1965 In the state of the Union address, president Johnson recommended government spending in the areas of education, health care, the arts, urban renewal, reduction of pollution, and elimination of poverty for what he called the â€Å"Great Society† * February 7, 1965 president ordered bombing inside north Vietnam after a Viet Cong attack on a base at Pleiku, which was about 200 miles south of North Vietnam * The bombing would continue for three years, till March 31, 1968 * March 15, 1965 President Johnson sent a proposal for a voting rights bill to congress Test 4 July 28, 1965 President Johnson announced that he was sending 50000 more military personnel to South Vietnam, bringing the total to 125000 * July 30, 1965 President Johnson signed the Medicare Act in Independence, Missouri, in the presence of former President Harry Truman, who had pushed for national health care * August 6, 1965 President Johnson sign voting rights act, which authorized the suspension of literacy tests and the placement of federal registrars at locations where less than 50% of eligible voters had registered * November 3, 1966 President Johnson signed the Clean water restoration act, which was directed toward lakes and rivers * President Johnson signed the Air Quality Act, which appropriated $428,300,000 over three year to decrease air pollution * March 31, 1968 President Johnson stopped an any bombing above the 21st parallel in North Vietnam, which included Hanoi, and announced that he would not run for re-election * April 11, 1968 president Johnson signed a civil rights act supporting open housing * October 31,1968 president Johnson announced that all bombing of North Vietnam would stop the next day, November 1, 1968 * June 8,1969 president Nixon began the withdrawal of 250000 US military personnel from South Vietnam, explaining it as a turn-over of the war to the South Vietnamese, which the press called â€Å"Vietnamization† * September 16,1969 President Nixon further implemented â€Å"Vietnamization† by the withdrawal of 35000 more US military personnel from South Vietnam * April – November the US and Soviet Union negotiated a Nuclear non-proliferation Treaty in the Strategic Arms Limitation talks, SALT * April 20, 1970 president Nixon continued â€Å"Vietnamization† by withdrawal of 150000 more US military personnel from South Vietnam * April 30 – June 9, 1970 US ground forces crossed into Cambodia from south VN to destroy enemy supply bases – after having conducted 3500 secret bombing attacks inside Cambodia since 1969 * November 12, 1971 President Nixon continued â€Å"Vietnamization† by withdrawing 45000 more US military personnel from south Vietnam * November, 1971 – January, 1973 President Nixon imposed guidelines for wages and for prices, which he had been authorized to do by an act, the Economic Stabilization Act, recently passed by Congress * January 13, 1972 President Nixon continued â€Å"Vietnamization† policy by withdrawing 70000 more US military personnel from south VN * In February, 1972, President Nixon visited Communist China * The trip resulted in a joint communique announcing that steps would be make do normalize relations between the US and Communist China, which would be six years away , and announcing US recognition of Taiwan as part of China * May 26, 1972 President Nixon and Soviet premier Leonid Brezhnev agreed in Moscow to work for â€Å"peaceful coexistence† and signed, the Strategic Arms Limitation Treaty, SALT, which was ratified by the US senate in August * June 17, 1972 five men employed by the Committee to re-elect the President broke into the offices of the Democratic national committee at the Watergate hotel in Washington, DC. August 12, 1972 President Nixon br ought his â€Å"Vietnamization† policy to a conclusion by withdrawing US ground combat forces remaining in South VN * In October, 1972, the house of Judiciary committee began nearly 2 years of impeachment proceedings against president Nixon * The impeachment proceedings were the result of senate and special prosecutor investigations into the Watergate break-in in June, 1972, which contradicted a denial by president Nixon that he had anything to do with an attempted cover – up of the break-in * January 27,1973 US, South VN, Viet Cong, and North Vietnamese representatives signed a cease-fire agreement in Paris, France * June 13, 1973 President Nixon re-imposed guidelines on retail prices because of inflation * August 9, 1974 Facing the possibility of impeachment as a result of the Congressional investigations into Watergate, President Nixon resigned * July 15,1976 The democratic national convention met in New york city and nominated a Washington outsider, former engineer , naval, officer, farmer, and governor of Georgia, James E. Carter, for president * February 24, 1977 President Carter announced curtailment of foreign aid to governments violating human rights * August 4,1977 the department of energy was created On September 7, 1977, president Carter signed a treaty to turn the panama canal zone over to panama in October, 1979, and to turn the canal itself to panama in 1999, and the US senate would ratify treaty in march 1978 * September, 1978 Israeli Prime Minister Menachem Begin, President Carter, and Egyptian president Anwar Sadat met at Camp David, Maryland, to negotiate a way to end the state of war that had continued between Egypt and Israel since Israel’s beginning in 1948 * On February – April, 1979, President Carter placed priced controls on oil in the US following a US embargo on Iranian oil and a 50% OPEC price hike * The embargo on oil from Iran had been imposed after Shah Pahlavi was overthrown in January by Shia Muslims under the leadership of an imam named Rubollah Khomeini * September 27, 1979 Congress approved President Carter’s request for the creation of a separate department of education * November 4,1979 students took 66 US citizens in the US embassy in Tehran, Iran, hostage, in protest of the US’s allowing Shah Pahlavi to come to the US for medical treatment * April 25, 1980, US military landed overnight near Tehran, Iran to rescue the US hostages but mishaps with the aircraft scuttled the operation * July 16, 1980 The Republican National convention met in Detroit, Michigan, and nominated former announcer and actor Ronald Reagan for president * Ronald Reagan ran on a platform calling for cuts in government spending, for strengthening national defense, and for holding the line on taxes * November 4, 1980 Ronald Reagan defeated Carter’s bid for re-election with an electoral vote of 489 to 49 and a popular vote of 43,899,248 to 36,481,435 * President Reagan’s policy of reducing taxes for business and people with high incomes in anticipation that economic growth would more than make up the difference was called â€Å"supply-side economics,† â€Å"trickle-down economics,† and â€Å"Reaganomics† * July 16-19, 1984 The democratic national convention met in san Francisco, California, and nominated former Vice-president Walter Mondale for president and New York congresswoman Geraldine Ferraro for Vice-President, the first woman to be nominated for the vice-presidency * Between November 3-6, 1986 the New York times and Washington post ran reports that representatives of Ronald Reagan, before he took office, had covertly agreed to the shipment of pare parts and ammunition from the US to Iran in exchange for the release of the hostages on January 20,1981, the day Reagan would take office * November 25, 1986, reports circulated that money received from the sale of arms to Iran had been funneled to the contras in Nicaragua during the period congress had only approved humanitarian aid * July 7-24, 1987 Congressional hearings were held on the reported exchange of arms for the hostages in Iran and diversion of profits to the Contras in Nicaragua, what became known as the Iran-Contra Affair * Secretary of State George Shultz and other administration officials were reluctant to identify the higher-up who had oversight of the exchange and diversion * On June 3,1989, from 300 to 400 pro-democracy demonstrators were at Tiananmen Square in Beijing as the Communist leaders of the people’s republic of China began a Military crackdown in which thousands may have perished * In June 26 1990, in what appeared to many contradict a statement at the 1988 Republican national convention, â€Å"read my lips. No new taxes,† President Bush stated that â€Å"tax revenue increases† would be needed to reduce the deficit. * On August 2,1990 President Bush denounced an invasion and annexation of Kuwait by Iraq as â€Å"naked aggression† and warned the military dictator of Iraq, Saddam Hussein, that the aggression â€Å"will not stand† * September 11, 1990 President Bush stated to joint session of Congress that administration’s policy to oppose control of southwest Asian oil resources by Saddam Hussein, whom he viewed as a brutal, unpredictable dictator. * On January 12, 1991. Congress authorized President Bush to use ground to liberate Kuwait * On January 17,1991, after the expiration of an U. N deadline for Iraqi forces to evacuate Kuwait, US and a coalition of air forces began six weeks of attacks, called Operation desert Storm, targeting communications, nuclear and chemical weapons facilities, artillery, tanks, and troop positions in Iraq * August 15, 1991 four year after the beginning of the congressional hearings into the Iran-contra Affair, President Bush signed a bill requiring Presidents to report all covert action to congress and to authorized all covert actions in advance with a written presidential finding * February 21,1992 a little over two year after Tiananmen Square, the Bush administration lifted US trade sanctions against the People’s Republic of China * May 19, 1992 the 27th amendment was ratified, preventing a Congress form making salary increases for its members before the next Congressional election. July 16, 1992 the democratic national convention met in New York City nominated Governor Bill Clinton of Arkansas for president * Governor Bill Cli nton of Arkansas campaigned as a â€Å"new democrat† and criticized supply-side economics, saying it had produced the highest federal deficit ever. * Governor Clinton placed emphasis on the global economy and promotion of democracy abroad, and he supported air strikes in Bosnia and human rights in China * November 3, 1992 Democratic presidential candidate Bill Clinton won the election, receiving 44909889 popular votes, which gave him an electoral vote of 370, to president Bush’s 36481435 popular votes and 168 electoral votes and Ross Perot’s 5719437 popular votes.

Developing a Sports Export Company

01. Is Sports Exports Company a multinational corporation? Answer:  Multinational corporations (MNCs) are defined as firms that engage in some form of international business. As the Sports Export Company sells it products to foreign countries & face to global environment. So, the Sports Exports Company is a multinational corporation. 02. Why are the agency costs lower for Sports Exports Company than for most MNCs? Answer:  Ã‚  The costs of ensuring that managers maximize shareholder wealth (referred to as agency cost) are normally higher for MNCs than the agency cost of Sports Export Company.Agency costs are lower for Sports Export Company simply because the owner and manager are the same. The owner does not have managers who are based in other countries or even in the same country at very early stage. 03. Does Sports Exports Company  have  any comparative advantage over potential competitors in foreign countries that could produce and sell footballs there? Answer:  Obvious ly,  the Sports Exports Company has a comparative advantage over potential competitors to other foreign countries.By applying an idea of producing low cost football and at the same time selling those items on a wholesale basis was become very successful in the  U. S. Market. As the Sports Exports Company are producing the item for a long time, the company will certainly enjoy some benefits like the advantages of being a first mover and at the same time will be able to build a rapport  with customers. The Sports Exports Company will be the first firm to benefit from the popularity. The potential competitors initially will not get the advantages of becoming a first mover and enough market shares.Also, the Sports Exports Company has a comparative advantage over the  U. S. firms that produce the top-of-the-line footballs in the  U. S. market and it also sells the footballs at a low price. 04. How would Jim Logan decide in which foreign markets he would attempt to enter? Should he initially attempt to focus on one or many foreign markets? Answer:  Ã‚  Jim Logan had previous experience about sporting goods shop and knew how to produce football. In addition to avoid any rent and labor expenses, Jim decided to produce the footballs in his own garage and to perform the work himself.For these advantages, it facilitated him to make decision where he would attempt to enter. At first, he decided to create a firm that would produce low priced footballs and sell them on a wholesale basis to various sporting good stores in the united State and then gradually in foreign countries. To do so, Jim had to consider various factors such as the potential demand for footballs in each country and the potential degree of competition in that country. He initially may focus on one specific country when establishing his international business and gradually may expand his international business across several different countries.To focus more than one foreign country, wide distr ibution channel, capital machineries and even more manpower is needed. But as a single entrepreneur, it might not become possible for Jim to arrange all of the things at a time rather   it is better that he could find a distributor of sporting goods that would sell the footballs to retail stores in various countries. 05. The Sports Exports Company has no immediate plans to conduct direct foreign investment. However, it might consider other less costly methods to establish its business in foreign markets.What methods might the Sports Exports Company use to increase its presence in foreign markets by working with one or more foreign companies? Answer:  Ã‚  The Sports Exports Company may consider any one of the collaborative arrangement like licensing, franchising or joint venture arrangement with other firms or industry. To make direct foreign investment, huge financial support and new arrangement are needed. Considering of all the factors rather  the Sports Exports Company may consider the above collaborative arrangement to reduce cost and maximize profit.

Running head Environmental Studies

Running head Environmental Studies Introduction This paper presents a summary of land ethic as an approach to conserve the environment. According to Leopold, land ethic serves to change people’s perception of their relationship with biotic community from being â€Å"conquerors† to being â€Å"plain member and citizens of it†.Advertising We will write a custom essay sample on Running head: Environmental Studies specifically for you for only $16.05 $11/page Learn More Leopold contends that land ethic hasn’t been developed or achieved by the American environmentalists. If it is developed and embraced faster, success in conservation of the environment will be realized. He suggests that proper education based on the right content, that seek to create obligation on the part of the human community and the devaluation of the primacy given to economic determinism are the ultimate gate-passes to the realization of the land ethic. The proposal can be used to develop land ethi c that supports economic relations with the biosphere. In this case, a cognitive picture of land as a â€Å"biotic mechanism† is developed. There is also a need to adopt â€Å"biotic pyramid† image instead of the â€Å"balance of nature† view which according to him did not capture accurately the little we understand about the soil, waters, fauna and flora. Leopold’s view of humans and of biotic communities According to Leopold, man is part of an interdependent community whose actions have ramifying effects on biotic community. He is contended with the fact that man is self-centered/selfish and is only motivated by economic gains. He adopts a pessimistic view of human being and regards them as being deficient of the requisite social conscience necessary for the formation of land ethic, and therefore man appropriates land on the basis of benefits to be accrued regardless of biotic community. The result is a conflict of interest where human being strives to maximize economic gains while the biotic community fights to perpetuate their species albeit being on the losing end. The biotic community, Leopold asserts, is dependent upon interdependence with humans. Leopold held that the biotic community is not passive in the perpetuation of the community life though he reckons that such biotic mechanisms were so intricate that their workings were never fully discernible. He believes that the biotic community was dependent upon the integrity of their human counterparts for continuance. None is more important than the other. How to resolve the conflict Education for conservation is recommended to solve conflict in the eco-system. Conservationists and government agencies concerned with conservation issues should design sound education that has content on conservation. The training will seek to create obligation on the part of the humans to ‘love, respect, and admire the land’.Advertising Looking for essay on environmental stu dies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Include conservation issues into the mainstream development e.g. in road construction. Environmental impact assessment needs to be done and findings respected and followed to the latter. Develop a system of conservation devoid of economic self interest in order to preserve those species that have no economic value. Strengths and Weaknesses of Leopold’s view Strengths Interdependence of parts seeks to create an awareness of how human community in the absence of biotic community is incomplete and therefore the need to coexist. Secondly, education should precede rules, while content should seek first to create obligation towards biotic community by capturing the need to revise the approach to education for conservation. The idea that the government, private and corporate entities ought to partake in conservation measures is a strong point held by Leopold. Furthermore, Leopold does be lieve that obligations are meaningless in the absence of conscience. He calls for the strengthening of conscience-building approaches based on intellect and emotions. A position that human history is pegged on environment (biotic) highlights the fact that the future is much a product of what we do now with our land. Weaknesses While painting a gloom picture of the present and the past, he succeeds in painting a deem future. This is a pessimistic view and is a strong de-motivating factor. The government should be in forefront in conservation issues but Leopold talks of it as having been overburdened. Two fundamental claims of the American conservation movement No land ethic yet –He says that it has failed to create ideal sense of obligation on the part of the humans, since even though we proclaim our ‘love for and obligation to the land’, its surely not the soil, waters, plants nor animals that we cherish as we continue to plough down- slope leading to soil erosio n and water pollution not to mention the wanton extermination of fauna and flora a due to our self-centered economic orientations. It presupposes that land ethic shapes human orientation from conqueror to being member and part of the biotic community. Lack of this ethic has made it hard to move away from economic determinism.Advertising We will write a custom essay sample on Running head: Environmental Studies specifically for you for only $16.05 $11/page Learn More Wrong approach and Lack of uniformity among the conservationists – the education content did not succeed in establishing that sense of obligation and respect for the biotic community. Also the various groups have divergent views as to what really constitutes the biotic community and therefore scattered policies. In trying to make the conservation subject simple, it has trivialized it. Has American environmentalism moved in the direction Leopold advocated? No. Leopold faults the conservati onists for not being serious on rules they formulate. For example, the 1933 case where the offer was â€Å"widely accepted† but the practices were â€Å"widely forgotten†. This shows the negligence and lack of seriousness on the part of conservationists as no follow-up was ever made to ensure full implementation. Also, he contends that much burden has been given to the government as private farmers fail to perform. And government contributes to extermination of some species in stead of protecting them.

How to Create a Killer Content Strategy for Your New Blog - CoSchedule

How to Create a Killer Content Strategy for Your New Blog Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are. We stare at our beautiful blog that we have just setup with a blank expression, asking, What should I write about? You want to get traffic, you want to blow people away and you want to get people addicted to you. If you do all three of these from the word go, the rest of your journey will be a breeze. The trouble is, it isn’t easy! Picking a niche for your blog is one thing, but creating your initial content is where the real work begins. I am going to show you the exact steps I take to create content  that my audience wants to read. You will also learn how to find an army of influencers that want to help you. That is all you need at this stage! You have content that people want to read and you have influencers that you can share your content with. How To Create A Killer Content Strategy For Your New BlogBuild a Better Blog Content Strategy With Five Free Templates Apply what youll learn in this post with these free templates: Blog Content Strategy Template SEO Content Strategy Guide Skyscraper Technique Checklist How to Start a Blog Infographic Blog Schedule Template Who Is Your Ideal Audience? When you plan your content strategy  to launch your new blog you have to do your research. This will ensure your content appeals to your readers. At this stage, you don’t have an audience but you should have an idea of what your blog is going to be about. If you have an idea of who your audience is you can create a content schedule that appeals to them. This will help improve the engagement of the content and make it a lot easier to promote the content. The first step when analyzing your audience is to work out what they are trying to achieve. A reader that visits a blog about strength training could be looking to build muscle. [Tweet "The first step when analyzing your audience is to work out what they are trying to achieve." People want to build muscle for different reasons though. Some may want to build core strength to help with daily living activities. Others might want to train in natural body building! These are all related to strength training but are two very different audiences. When you start your blog it is key to focus on one audience, smash it and then add another similar audience on top. â€Å"Traffic that doesn’t convert to subscribers usually means something you’ve written connects with people, but they don’t understand how it fits into your blog as a whole.† - Amy Dunn Moscoso, Smart Blogger Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Understand Your Readers Journey If you know your audience is looking for a strength training program to improve their posture then this is their end goal. When they land on your blog they are at the start of their journey. Your content needs to show the reader that you can help them improve their posture. It should provide actionable tips that encourage the reader to take action. If I write an article about getting big arms, do you think that will hook people interested in correcting their posture? It will appeal to some but not everyone. What if I was to write an article showing my audience how strengthening their glutes can improve their posture. This is exactly what they are looking for. My next article is about how correcting your posture can alleviate knee pain. The reader may not know that their posture is to blame for this pain. They might not even have knee pain but most people would want to prevent it. You need to sell them the benefits of fixing their posture and mix in tips that they can apply. When they apply these tips and start to get results they will start to trust you more! Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this problem. Your job is to create content that builds trust by providing that quick win feeling. Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this...Look at , they know exactly who their target audience is. Content marketers that want to improve their strategy. The tool they offer will do this, but a new visitor might not understand how. On their blog, they create content that appeals to content marketers. Along the way, they show them how their tool can help. By providing epic value they build trust by giving their readers that quick win feeling. now has an email list of over 150,000 people who are interested in what they offer! Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year This is all because they provide content that moves their readers from point A to point B. Look at Guerilla Zen Fitness! Blake offers products that will improve posture. He knows the problems his audience face. He creates YouTube Videos  and blog posts that highlight these as well as showing some quick tips to help. From doing this he now has over 60,000 subscribers on YouTube because his content takes people from point A to B. I want you to think of what goal your blog accomplishes for your reader. Here are a couple examples: Dog training: I help first-time dog owners raise their pups. Point A know nothing about training pups. Point B has a well-behaved dog. Fat Loss: I help overweight individuals get in shape so they feel better and more confident. Point A overweight person who may have some health risks. Point B healthy weight, in better health and feeling a lot more confident. Do this for your reader's journey  and then we can look at the actual content that we need to publish on our blog. Recommended Reading: How to Write a Blog Post: Your 5-Point Checklist to Write a Perfect Post Design Your Content To Take Your Readers From A To B Now it is time to start generating some ideas for your first 12 blog posts. Having ideas for your first few months will help you be more organized and stop the blinking cursor syndrome! In a world where there are so many blogs competing for attention! To stand out you have to make sure that your blog posts are the best there is on the topic. You can do this by focusing on a certain topic, being more thorough, having a beautiful design and a clutter-free blog. Having a great post that also looks good is one thing, but if no one cares about the topic, it’s pointless. Let’s start generating some ideas so that we can launch your new blog with a bang! Here's a quote from Talia Wolf: The road to a successful blog post (and choosing its topic) is divided into 3 steps: 1 - Start with keyword research. Not the typical keyword research where you enter the phrase you think is relevant and find similar words, a more strategic one. Here's how:Your goal is to find the best ranking subjects, those your subscribers would be interested in reading and would attract more visitors to your site so, in the Google keyword planner enter the link to a competing blog, one that's popular and trustworthy. This will show you all their top ranked keywords on their blog and give you an indication to what people search for and read. 2 - Then search for those keywords on Google, find the top ranked articles for those keywords and identify what makes them successful (e.g - are they all lists, examples, videos or perhaps complete guides?). 3 - Then, read the articles and the comments to see what people were missing in the article - what's missing? Then, and only then, sit down to write the article. Buzzsumo The best way to find content that your readers will respond to is to find content that has already performed well. You can find this type of content by checking out Buzzsumo. This tool will show you similar content based on how many people have shared it on social media. If a post has produced a lot of shares then you can be sure the topic is one that your audience will like. Go over to Buzzsumo  and enter your niche or broad topic. For example, let's try the keyword "fix posture†: This is broad and will return the competition on the field! Create a spreadsheet with the following columns: Headline Topic URL Blog And a column for every social network that is applicable. Start filling it up with the content that appeals to you. This will become your swipe file for content ideas. Search for a few broad keywords on Buzzsumo  to get a decent amount of content ideas. Quora When you start a blog you don’t have any audience to reach out to ask what they want to read. On Quora, you have a network of people asking questions about hundreds of topics daily. Simply search for your broad topic and you will see a list of questions that include your keyphrase. This should generate some great questions for you to answer in your posts. Another way to use this QA site is to visit the topic pages and look at the Top Questions bit. These are the most popular questions related to the topic. Type in a good few keywords that' are related to your niche and start to add your ideas to your spreadsheet. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing Look At What Your Competitors Do Now we are going to put our broad keyword into Google. This will return the best content for that phrase. The Google algorithm is a strange beast! One thing we know is that Google want to show the best and most relevant content to their readers. So search for your keyword ... Now at the bottom, you will see related keyphrases. Add these to your spreadsheet as they are content ideas that Google  deems as relevant. Now take the homepage URL of each result. Head back over to Buzzsumo  and enter each URL, this will show you the best content from this website. As you do this you will start to see topics come up time and time again. These are hot topics and should definitely be on your list to create first. By now you should have a pretty big list of ideas (I would say no less than 50). If you have less, repeat the process, try different phrases or even go to page two of Google. These don’t rank as high but it doesn’t mean they are useless! I have seen some pretty great content ideas off the first page too. Recommended Reading:  This is the Best 30-Minute Content Marketing Brainstorming Process Creating An Editorial Calendar It is time to put those content ideas to good use. You need to create a posting schedule that suits your lifestyle so that you can stay consistent. It might sound awesome to post a new article every day. At this stage, you have no audience to feed your creative juices with awesome content ideas. Plus posting daily makes it harder to promote each post properly. I would say start with 2-4 posts per month, but these must be high quality. Your absolute best work. That means your twelve posts will last you 3-6 months, this is plenty time to build a decent sized audience. Whatever schedule you choose, stay consistent and make sure it is doable for you! Once you have your ideas you can use an editorial calendar like to plan their launch. I find adding post ideas into an editorial calendar helps to keep me accountable the majority of the time. If I didn’t do this I would be scrambling the night before and the quality of my article would slip! Recommended Reading:  How to Get Crazy Organized With a Comprehensive Content Calendar (Free Template) The 3-Post Strategy Overview When I launch any new blog I like to follow a certain content system! I will create my foundational content (the content before your launch). This method stems from three posts that are all based on proven topics. So what three post types do you need: Massive List Post Expert Roundup Post A Tutorial Post Let’s look at how we create each of these posts. Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts Your Massive List Post Your first piece of foundational content is your massive list post. Everybody loves a list post because they are so easy to read and they are very shareable! Brian Dean over at Backlinko.com  developed a framework for creating epic list posts that drive shares, links and huge traffic. Perfect for your first post on your new blog. Introducing the Skyscraper Technique! This technique is based on finding a topic that has done well before, you would then check out other articles on the topic and lastly, you will create an epic piece that beats all other articles. When you do this your article becomes the best on the topic. The second part of this strategy is to promote but we will look at that in a bit later. Let’s begin by taking a look at out topics list we created above. Choose the most popular topic you found! Start by entering it into Google. If a website is on the first page, this means that Google classes this article as the best on the web. They strive to show the best content to their customers. Go through each of the posts on the first page and look at ways you could improve. What is the biggest list out there? If the highest number on the first page is 20 can you create a list of 40-50? A lot of list posts are not very in depth. I have seen some with literally 20-50 words per list item! Ask yourself some questions: Can you make a more thorough post that provides step-by-step instructions for each point? This would make your article better. How does the actual page look? Can you make the post easier to navigate? Some list posts can get pretty long so providing a table of contents can really improve the user experience. When was the post created? If the post was created a few years back some of the points may be out of date, so you could improve upon this by creating a fresher list. You want to go all out here to make your new blog post stand out from the rest! Mediocre content will not cut it. You have to kick your competitors right off the playing field! Once you write up your awesome skyscraper article it is time to insert some traffic generating nuggets. These come in the form of expert quotes! Reach out to influencers that have written about the topic before and simply ask them for a couple of sentences. Now if you struggle to get a reply from the influencer you can simply head to their blog and take a quote. Add these into your article to give it more value. Okay Joe, how does this generate traffic? When it comes to promoting our blog posts we can reach out to each of the experts that we have linked to and let them know! This is the perfect way to spark a relationship with an influencer, everybody loves to see their work being referenced no matter how big they are! â€Å"If I were to start a brand new blog tomorrow, my first article would be on a topic that supports my main business goals - anything Marketing related. The article would have two main focuses. 1) Educate 2) Entertain. In order to establish myself as an authority, I want to make sure I use my expertise to educate the reader and provide MASSIVE value! In order to keep the reader coming back, I would entertain the reader by using my personal style, showcasing examples where appropriate, and keeping the reader in mind throughout the article." - Katherine Sullivan Marketing Solved An Expert Roundup Post For the next post, it is time to let the experts that you want to connect with shine. I always say for your first roundup post  try and include people that you want to connect with, that way you are starting to get on their radar. Once you have your initial hit list it is time to look for more experts. I would always try to get about 100 experts because a lot won’t reply but 100 should still give you enough for your post! Take your popular topic and let’s turn it into a question! Now think who was your target audience. Simply add the topic and the audience together to create a killer question. Here are some examples: Topic: Puppy training Audience: New dog owners Question: What is your number one tip for new dog owners to train their new puppies?Topic: Improving core strength Audience: people with knee pain Question: What is your number one tip to strengthen your core to help combat knee pain?Topic: Content marketing Audience: advanced marketers Question: What is your number one tip for experienced marketers to improve their content marketing strategy? These kind of questions are brief and will not take the blogger that long to answer. Busy influencers will be happier to contribute if the question doesn’t take long to answer. Start by warming up the big dog influencers on your hit list first because they will take the longest to win over. If you can get them to contribute everybody else will be a lot easier because you have some social proof! When you reach out, keep your email personal and let them know why you think they would be a good fit for the roundup. Ask your question and then tell them the names of the big influencers. This is how I have managed to get bloggers such as Neil Patel, Jon Morrow, Adam Connell and Sue Anne Dunlevie to contribute to my post! Keep it brief and to the point! Once you have collected all your responses you can enter them into the blog post. Add a killer headline and conclusion that thanks all the influencers for their hard work. For your intro you want the first sentence to hook your reader and then you want to give your own piece of value. You need to put some effort into this by doing this you get the readers excited and it will motivate them to keep reading. By now you should have a nice list of experts, this is perfect to launch your blog with a bang! A Tutorial Post This is the last piece of foundational content in the X method. Tutorial posts work really well because you are going to solve one of your readers biggest pain points to give them that quick win feeling! Choose another topic from the list but this time you need to make sure that you can solve it with a tutorial style post. Here are some examples: Niche: SEO Tutorial Post: How To Build Links Using Broken Link Building Niche: Blogging Tutorial: How To Get 100 Visitors To Your Blog From Reddit Niche: Weight Loss Tutorial: How To Boost Your Metabolism Speed Up Weight loss Niche: Dog Training Tutorial: How To Train Your Dog To Walk By Your Side Niche: Freelance Writing Tutorial: How To Set Up Your Upwork Profile Get Your First Job What makes a good tutorial? Small actionable step-by-step chunks that provide images to document every action. If you think there will be too many images then maybe consider using a video. What makes a good tutorial? Small, actionable step-by-step chunks that provide images to document...Video style tutorials do really well because your reader will feel like they are following along looking over your shoulder. You still want to reach out to influencers to get their input just to give it that traffic fuel. If you do something a particular way look for experts that do it that way and feature a quote. This adds social proof to your article. It also backs up what you are saying with some proof! Recommended Reading: How to Use Social Media Analytics to Create the Best Content Launch Your Blog If you have got this far you have done the ground work and your blog is ready to fly! You can’t stop yet though because it is your job to make it fly. So many people think that you can publish your post and others will find it while you sit back and watch it. This is total rubbish! You should spend 20% of your time creating your content and then 80% of the time actually promoting it. Tell Your Nearest and Dearest It really does surprise me how many people leave this out. Your family is your life line whether they are interested in what you write or not! They can give you that much needed social proof and kick off your engagement. I always ask my mom to share my posts! Why? Because I know it’s a certainty, she will share because she wants to help me! Now my mom struggles with all things computer related so blogging is definitely not something she would be  interested in, but I still get traffic when she shares. She has friends that are interested! If you struggle to get comments you can ask your friends to leave some. This will boost the engagement on your blog. People are more likely to leave a valuable comment if they see others doing so. This can lead to questions that you can add to your content ideas spreadsheet. Recommended Reading: How to 10X Your Content Ideas With Sujan Patel from Web Profits Tell Communities You're Involved With Are you a member of any social media groups, niche communities or forums? If you are a credible member you can tell them about your new article. You just need to do it in a valuable way. Start a thread post and give an actionable tip! For example, if your post is about guest blogging  you could say how important it is to get to know the editor. Give benefits that will encourage the group to act upon your tip! Then just give the link to encourage people to click through. I have never been banned or blocked for doing this. Tell The Influencers You Have Mentioned Now if you have been following along my foundational content strategy you should have a list of influencers that you have featured in your posts. This is your chance to let them know it’s live, by doing all the sharing with your existing connections you should have some social proof on your articles. This will increase the value for the influencer and could be the thing that encourages the connection! That is why I leave this step till I have done my preliminary shares! When you reach out, be very brief. Here's a sample template: Hi Name, I just wanted to let you know that I have featured a quote from your article about TOPIC. This was great and I think my audience would love it because REASON. If you want to check it out here is the link: [INSERT URL] If you have any feedback or you would like me to edit it please let me know! Thanks Your NAME This is brief, you are not asking for anything, and it is personal. Most bloggers will share without asking just because you have featured them. If the influencer has contributed a quote or is part of your roundup, just reach out and tell them that the post is live. Again do not ask for anything, most will share without your asking! Lastly, reach out to everyone that never replied to you and let them know it’s live. Be friendly and polite and offer them the chance to be added onto the roundup. Now that you are showing them your results they know a bit more about you and this might give them that little push to connect with you. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Now Go Launch Your Blog! Well done for getting this far! You now have a new blog that has some traction but this is only the beginning. Creating foundational content that get’s influencers involved is a great way to get your name about but you still have a lot of work to do. Fill out your content schedule for 3 months, try and keep the content based around one main topic. So if your blog is about dog training maybe just focus on training a new pup. This lets you establish yourself as an expert because of the value you are giving on that one topic! Now it is over to you, let me know in the comments what you do to give your blog the best start in life. How to Create a Killer Content Strategy for Your New Blog Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are. We stare at our beautiful blog that we have just setup with a blank expression, asking, What should I write about? You want to get traffic, you want to blow people away and you want to get people addicted to you. If you do all three of these from the word go, the rest of your journey will be a breeze. The trouble is, it isn’t easy! Picking a niche for your blog is one thing, but creating your initial content is where the real work begins. I am going to show you the exact steps I take to create content  that my audience wants to read. You will also learn how to find an army of influencers that want to help you. That is all you need at this stage! You have content that people want to read and you have influencers that you can share your content with. How To Create A Killer Content Strategy For Your New BlogBuild a Better Blog Content Strategy With Five Free Templates Apply what youll learn in this post with these free templates: Blog Content Strategy Template SEO Content Strategy Guide Skyscraper Technique Checklist How to Start a Blog Infographic Blog Schedule Template Who Is Your Ideal Audience? When you plan your content strategy  to launch your new blog you have to do your research. This will ensure your content appeals to your readers. At this stage, you don’t have an audience but you should have an idea of what your blog is going to be about. If you have an idea of who your audience is you can create a content schedule that appeals to them. This will help improve the engagement of the content and make it a lot easier to promote the content. The first step when analyzing your audience is to work out what they are trying to achieve. A reader that visits a blog about strength training could be looking to build muscle. [Tweet "The first step when analyzing your audience is to work out what they are trying to achieve." People want to build muscle for different reasons though. Some may want to build core strength to help with daily living activities. Others might want to train in natural body building! These are all related to strength training but are two very different audiences. When you start your blog it is key to focus on one audience, smash it and then add another similar audience on top. â€Å"Traffic that doesn’t convert to subscribers usually means something you’ve written connects with people, but they don’t understand how it fits into your blog as a whole.† - Amy Dunn Moscoso, Smart Blogger Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Understand Your Readers Journey If you know your audience is looking for a strength training program to improve their posture then this is their end goal. When they land on your blog they are at the start of their journey. Your content needs to show the reader that you can help them improve their posture. It should provide actionable tips that encourage the reader to take action. If I write an article about getting big arms, do you think that will hook people interested in correcting their posture? It will appeal to some but not everyone. What if I was to write an article showing my audience how strengthening their glutes can improve their posture. This is exactly what they are looking for. My next article is about how correcting your posture can alleviate knee pain. The reader may not know that their posture is to blame for this pain. They might not even have knee pain but most people would want to prevent it. You need to sell them the benefits of fixing their posture and mix in tips that they can apply. When they apply these tips and start to get results they will start to trust you more! Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this problem. Your job is to create content that builds trust by providing that quick win feeling. Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this...Look at , they know exactly who their target audience is. Content marketers that want to improve their strategy. The tool they offer will do this, but a new visitor might not understand how. On their blog, they create content that appeals to content marketers. Along the way, they show them how their tool can help. By providing epic value they build trust by giving their readers that quick win feeling. now has an email list of over 150,000 people who are interested in what they offer! Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year This is all because they provide content that moves their readers from point A to point B. Look at Guerilla Zen Fitness! Blake offers products that will improve posture. He knows the problems his audience face. He creates YouTube Videos  and blog posts that highlight these as well as showing some quick tips to help. From doing this he now has over 60,000 subscribers on YouTube because his content takes people from point A to B. I want you to think of what goal your blog accomplishes for your reader. Here are a couple examples: Dog training: I help first-time dog owners raise their pups. Point A know nothing about training pups. Point B has a well-behaved dog. Fat Loss: I help overweight individuals get in shape so they feel better and more confident. Point A overweight person who may have some health risks. Point B healthy weight, in better health and feeling a lot more confident. Do this for your reader's journey  and then we can look at the actual content that we need to publish on our blog. Recommended Reading: How to Write a Blog Post: Your 5-Point Checklist to Write a Perfect Post Design Your Content To Take Your Readers From A To B Now it is time to start generating some ideas for your first 12 blog posts. Having ideas for your first few months will help you be more organized and stop the blinking cursor syndrome! In a world where there are so many blogs competing for attention! To stand out you have to make sure that your blog posts are the best there is on the topic. You can do this by focusing on a certain topic, being more thorough, having a beautiful design and a clutter-free blog. Having a great post that also looks good is one thing, but if no one cares about the topic, it’s pointless. Let’s start generating some ideas so that we can launch your new blog with a bang! Here's a quote from Talia Wolf: The road to a successful blog post (and choosing its topic) is divided into 3 steps: 1 - Start with keyword research. Not the typical keyword research where you enter the phrase you think is relevant and find similar words, a more strategic one. Here's how:Your goal is to find the best ranking subjects, those your subscribers would be interested in reading and would attract more visitors to your site so, in the Google keyword planner enter the link to a competing blog, one that's popular and trustworthy. This will show you all their top ranked keywords on their blog and give you an indication to what people search for and read. 2 - Then search for those keywords on Google, find the top ranked articles for those keywords and identify what makes them successful (e.g - are they all lists, examples, videos or perhaps complete guides?). 3 - Then, read the articles and the comments to see what people were missing in the article - what's missing? Then, and only then, sit down to write the article. Buzzsumo The best way to find content that your readers will respond to is to find content that has already performed well. You can find this type of content by checking out Buzzsumo. This tool will show you similar content based on how many people have shared it on social media. If a post has produced a lot of shares then you can be sure the topic is one that your audience will like. Go over to Buzzsumo  and enter your niche or broad topic. For example, let's try the keyword "fix posture†: This is broad and will return the competition on the field! Create a spreadsheet with the following columns: Headline Topic URL Blog And a column for every social network that is applicable. Start filling it up with the content that appeals to you. This will become your swipe file for content ideas. Search for a few broad keywords on Buzzsumo  to get a decent amount of content ideas. Quora When you start a blog you don’t have any audience to reach out to ask what they want to read. On Quora, you have a network of people asking questions about hundreds of topics daily. Simply search for your broad topic and you will see a list of questions that include your keyphrase. This should generate some great questions for you to answer in your posts. Another way to use this QA site is to visit the topic pages and look at the Top Questions bit. These are the most popular questions related to the topic. Type in a good few keywords that' are related to your niche and start to add your ideas to your spreadsheet. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing Look At What Your Competitors Do Now we are going to put our broad keyword into Google. This will return the best content for that phrase. The Google algorithm is a strange beast! One thing we know is that Google want to show the best and most relevant content to their readers. So search for your keyword ... Now at the bottom, you will see related keyphrases. Add these to your spreadsheet as they are content ideas that Google  deems as relevant. Now take the homepage URL of each result. Head back over to Buzzsumo  and enter each URL, this will show you the best content from this website. As you do this you will start to see topics come up time and time again. These are hot topics and should definitely be on your list to create first. By now you should have a pretty big list of ideas (I would say no less than 50). If you have less, repeat the process, try different phrases or even go to page two of Google. These don’t rank as high but it doesn’t mean they are useless! I have seen some pretty great content ideas off the first page too. Recommended Reading:  This is the Best 30-Minute Content Marketing Brainstorming Process Creating An Editorial Calendar It is time to put those content ideas to good use. You need to create a posting schedule that suits your lifestyle so that you can stay consistent. It might sound awesome to post a new article every day. At this stage, you have no audience to feed your creative juices with awesome content ideas. Plus posting daily makes it harder to promote each post properly. I would say start with 2-4 posts per month, but these must be high quality. Your absolute best work. That means your twelve posts will last you 3-6 months, this is plenty time to build a decent sized audience. Whatever schedule you choose, stay consistent and make sure it is doable for you! Once you have your ideas you can use an editorial calendar like to plan their launch. I find adding post ideas into an editorial calendar helps to keep me accountable the majority of the time. If I didn’t do this I would be scrambling the night before and the quality of my article would slip! Recommended Reading:  How to Get Crazy Organized With a Comprehensive Content Calendar (Free Template) The 3-Post Strategy Overview When I launch any new blog I like to follow a certain content system! I will create my foundational content (the content before your launch). This method stems from three posts that are all based on proven topics. So what three post types do you need: Massive List Post Expert Roundup Post A Tutorial Post Let’s look at how we create each of these posts. Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts Your Massive List Post Your first piece of foundational content is your massive list post. Everybody loves a list post because they are so easy to read and they are very shareable! Brian Dean over at Backlinko.com  developed a framework for creating epic list posts that drive shares, links and huge traffic. Perfect for your first post on your new blog. Introducing the Skyscraper Technique! This technique is based on finding a topic that has done well before, you would then check out other articles on the topic and lastly, you will create an epic piece that beats all other articles. When you do this your article becomes the best on the topic. The second part of this strategy is to promote but we will look at that in a bit later. Let’s begin by taking a look at out topics list we created above. Choose the most popular topic you found! Start by entering it into Google. If a website is on the first page, this means that Google classes this article as the best on the web. They strive to show the best content to their customers. Go through each of the posts on the first page and look at ways you could improve. What is the biggest list out there? If the highest number on the first page is 20 can you create a list of 40-50? A lot of list posts are not very in depth. I have seen some with literally 20-50 words per list item! Ask yourself some questions: Can you make a more thorough post that provides step-by-step instructions for each point? This would make your article better. How does the actual page look? Can you make the post easier to navigate? Some list posts can get pretty long so providing a table of contents can really improve the user experience. When was the post created? If the post was created a few years back some of the points may be out of date, so you could improve upon this by creating a fresher list. You want to go all out here to make your new blog post stand out from the rest! Mediocre content will not cut it. You have to kick your competitors right off the playing field! Once you write up your awesome skyscraper article it is time to insert some traffic generating nuggets. These come in the form of expert quotes! Reach out to influencers that have written about the topic before and simply ask them for a couple of sentences. Now if you struggle to get a reply from the influencer you can simply head to their blog and take a quote. Add these into your article to give it more value. Okay Joe, how does this generate traffic? When it comes to promoting our blog posts we can reach out to each of the experts that we have linked to and let them know! This is the perfect way to spark a relationship with an influencer, everybody loves to see their work being referenced no matter how big they are! â€Å"If I were to start a brand new blog tomorrow, my first article would be on a topic that supports my main business goals - anything Marketing related. The article would have two main focuses. 1) Educate 2) Entertain. In order to establish myself as an authority, I want to make sure I use my expertise to educate the reader and provide MASSIVE value! In order to keep the reader coming back, I would entertain the reader by using my personal style, showcasing examples where appropriate, and keeping the reader in mind throughout the article." - Katherine Sullivan Marketing Solved An Expert Roundup Post For the next post, it is time to let the experts that you want to connect with shine. I always say for your first roundup post  try and include people that you want to connect with, that way you are starting to get on their radar. Once you have your initial hit list it is time to look for more experts. I would always try to get about 100 experts because a lot won’t reply but 100 should still give you enough for your post! Take your popular topic and let’s turn it into a question! Now think who was your target audience. Simply add the topic and the audience together to create a killer question. Here are some examples: Topic: Puppy training Audience: New dog owners Question: What is your number one tip for new dog owners to train their new puppies?Topic: Improving core strength Audience: people with knee pain Question: What is your number one tip to strengthen your core to help combat knee pain?Topic: Content marketing Audience: advanced marketers Question: What is your number one tip for experienced marketers to improve their content marketing strategy? These kind of questions are brief and will not take the blogger that long to answer. Busy influencers will be happier to contribute if the question doesn’t take long to answer. Start by warming up the big dog influencers on your hit list first because they will take the longest to win over. If you can get them to contribute everybody else will be a lot easier because you have some social proof! When you reach out, keep your email personal and let them know why you think they would be a good fit for the roundup. Ask your question and then tell them the names of the big influencers. This is how I have managed to get bloggers such as Neil Patel, Jon Morrow, Adam Connell and Sue Anne Dunlevie to contribute to my post! Keep it brief and to the point! Once you have collected all your responses you can enter them into the blog post. Add a killer headline and conclusion that thanks all the influencers for their hard work. For your intro you want the first sentence to hook your reader and then you want to give your own piece of value. You need to put some effort into this by doing this you get the readers excited and it will motivate them to keep reading. By now you should have a nice list of experts, this is perfect to launch your blog with a bang! A Tutorial Post This is the last piece of foundational content in the X method. Tutorial posts work really well because you are going to solve one of your readers biggest pain points to give them that quick win feeling! Choose another topic from the list but this time you need to make sure that you can solve it with a tutorial style post. Here are some examples: Niche: SEO Tutorial Post: How To Build Links Using Broken Link Building Niche: Blogging Tutorial: How To Get 100 Visitors To Your Blog From Reddit Niche: Weight Loss Tutorial: How To Boost Your Metabolism Speed Up Weight loss Niche: Dog Training Tutorial: How To Train Your Dog To Walk By Your Side Niche: Freelance Writing Tutorial: How To Set Up Your Upwork Profile Get Your First Job What makes a good tutorial? Small actionable step-by-step chunks that provide images to document every action. If you think there will be too many images then maybe consider using a video. What makes a good tutorial? Small, actionable step-by-step chunks that provide images to document...Video style tutorials do really well because your reader will feel like they are following along looking over your shoulder. You still want to reach out to influencers to get their input just to give it that traffic fuel. If you do something a particular way look for experts that do it that way and feature a quote. This adds social proof to your article. It also backs up what you are saying with some proof! Recommended Reading: How to Use Social Media Analytics to Create the Best Content Launch Your Blog If you have got this far you have done the ground work and your blog is ready to fly! You can’t stop yet though because it is your job to make it fly. So many people think that you can publish your post and others will find it while you sit back and watch it. This is total rubbish! You should spend 20% of your time creating your content and then 80% of the time actually promoting it. Tell Your Nearest and Dearest It really does surprise me how many people leave this out. Your family is your life line whether they are interested in what you write or not! They can give you that much needed social proof and kick off your engagement. I always ask my mom to share my posts! Why? Because I know it’s a certainty, she will share because she wants to help me! Now my mom struggles with all things computer related so blogging is definitely not something she would be  interested in, but I still get traffic when she shares. She has friends that are interested! If you struggle to get comments you can ask your friends to leave some. This will boost the engagement on your blog. People are more likely to leave a valuable comment if they see others doing so. This can lead to questions that you can add to your content ideas spreadsheet. Recommended Reading: How to 10X Your Content Ideas With Sujan Patel from Web Profits Tell Communities You're Involved With Are you a member of any social media groups, niche communities or forums? If you are a credible member you can tell them about your new article. You just need to do it in a valuable way. Start a thread post and give an actionable tip! For example, if your post is about guest blogging  you could say how important it is to get to know the editor. Give benefits that will encourage the group to act upon your tip! Then just give the link to encourage people to click through. I have never been banned or blocked for doing this. Tell The Influencers You Have Mentioned Now if you have been following along my foundational content strategy you should have a list of influencers that you have featured in your posts. This is your chance to let them know it’s live, by doing all the sharing with your existing connections you should have some social proof on your articles. This will increase the value for the influencer and could be the thing that encourages the connection! That is why I leave this step till I have done my preliminary shares! When you reach out, be very brief. Here's a sample template: Hi Name, I just wanted to let you know that I have featured a quote from your article about TOPIC. This was great and I think my audience would love it because REASON. If you want to check it out here is the link: [INSERT URL] If you have any feedback or you would like me to edit it please let me know! Thanks Your NAME This is brief, you are not asking for anything, and it is personal. Most bloggers will share without asking just because you have featured them. If the influencer has contributed a quote or is part of your roundup, just reach out and tell them that the post is live. Again do not ask for anything, most will share without your asking! Lastly, reach out to everyone that never replied to you and let them know it’s live. Be friendly and polite and offer them the chance to be added onto the roundup. Now that you are showing them your results they know a bit more about you and this might give them that little push to connect with you. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Now Go Launch Your Blog! Well done for getting this far! You now have a new blog that has some traction but this is only the beginning. Creating foundational content that get’s influencers involved is a great way to get your name about but you still have a lot of work to do. Fill out your content schedule for 3 months, try and keep the content based around one main topic. So if your blog is about dog training maybe just focus on training a new pup. This lets you establish yourself as an expert because of the value you are giving on that one topic! Now it is over to you, let me know in the comments what you do to give your blog the best start in life.